Challenge
Create an identity for the University of Rochester’s employee wellness program. The program called, Well•U, was launched to support the health needs of the University community. The program addressed healthy eating habits, stress-free management, personal health assessment, weight management, yoga, and sessions to quit smoking,

Solution
Starting with the word Well•U, a graphic was created using the word itself. By making the letter “e” active, the graphic took on human characteristic. This accentuated the message of the Well•U program, and delivered a health, and well-being lifestyle to the college community.

Results
The logo was printed on T-shirts, pedometers, banners, and collateral material and became recognizable throughout the University community.