Case Study: Designing A Recruiting Brochure To Attract Medical Students
The University of Rochester’s School of Medicine and Dentistry recruiting brochures had two objectives: first, represent the program as a foundation for learning; and, second, portray student research and academic life.
For the cover designs on each brochure, the large research and illustrative photos capture the essence of learning in an academic setting. The smaller images on both covers compliment nicely with the medical images of research and medicine. The text and photos on the inside pages portray the interaction among students, instructors, and research facilities—highlighting all aspects of academic life.
As a recruiting brochure, the School of Medicine & Dentistry highlights their academic programs through this brochure. Each year, new residents come to the college after seeing and learning more about the University’s educational programs.