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Case Study: Playful Logo Captures Spirit Of The Treehouse Reading and Arts Center—Winning National Award

Challenge
Create an identity that captures imagination, creativity, learning and growth.

Solution
A treehouse alone is fun, playful, and symbolic of a child’s favorite playing space.

Capturing the spirit of this symbol required adding enough detail to communicate a treehouse, while keeping the logo simple and definable.

For  brand colors, this was an easy pick of green and brown to symbolize nature and growth—like childhood learning and advancements. The rolling hills with it’s mix of shaded green pastures adds a whimsical feel to the brand’s identity. The playful tire swing keeps the graphic cheerful and fun.

Results
With an identity that is unique and recognizable, their promotional material will only increase their educational services within the community. This is where creating an identity, can reap the benefits associated with owning an exclusive identity that stands out.

Image of Treehouse Website
Homepage
Image of Treehouse Website
Services
Programs
treehouse business cards and bookmark
Business Cards
Treehouse Reading and Arts Center bookmarks
Bookmarks
Decal of logo on door
Entrance Logo
Facebook Treehouse
Website
2018 Graphic Design USA award to IntreXDesign on brand identity
American Graphic Design USA Award

In 2018, Graphic Design USA, a trade publication for graphic design professionals, recognized IntreXDesign for the creation of the Treehouse Reading and Arts Center Logo. As a recipient of the award, the logo was printed in their 200-page GDUSA Design Annual.

For a deep dive into creating this identity read our blog article entitled, Case Study: Treehouse Logo.

Graphic Design USA Award for Treehouse Identity

Graphic Design USA Magazine

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