Challenge
As a creative artist who creates decorative wall imagery, this artist wanted to integrate some her own work into her business identity.

Solution
Sofo was the perfect name for this interior designer who creates fake interior wall textures. The name was derived from the french word “faux” (pronounced “fo” meaning fake). To capitalize on this idea the designer named her business “Sofo” as in so fake designs.

Upon starting this project, a number of different fonts were reviewed and carefully considered before one was chosen. The typeface chosen for her identity, was a decorative, scroll-like font to capture her personal work style. Since this artist created many decorative graphics, adding one of her graphics into the logo would make her identity more personal. When her graphic was added to the font, it represented her identity perfectly—it captured her work style and business name.

As her identity evolved, other pieces like her business cards and postcard were designed to include decorative textures that display her artistic works.

Results
For this artist, she realized taking the next step to build her brand had to be memorable. By adding a piece of her artwork into the logo it made her business brand personal. The font and scroll graphic unified her personal style and represented her artistic side perfectly. It was exactly the identity she needed to establish who she was with the business she created.