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Case Study: Creating A Logo To Unify “The Kritter Sitter” Name And Services In Identity

This Delaware based business, The Kritter Sitter, wanted a logo to communicate their unique services—house sitting for pets. The goal was to graphically marry their pet sitting services into their logo. This was so new and existing customers could easily remember their identity.

With such personalized service, this business needed a graphic to represent their extraordinary love and care offered to pets. A house represents pet sitting in the owner’s home, along with the diversity of animals entrusted in their care. A sun and moon was incorporated into the graphic to communicate 24 hour pet care, and a heart to highlight the compassion, love, and peace of mind, this business offers pet parents year round..

As this business celebrates it’s 17th year in business, their identity is on business cards, banners, website and social media graphics, a vehicle wrapper, and t-shirt for pet walkers. They have seen a substantial increase in their business and attribute this to hard work and having a professional presence.

The holiday cards below received an award from Graphic Design USA in 2020 for their holiday snow covered scene.

The Kritter Sitter Brochure
The Kritter Sitter Business Cards
Business Cards
Kritter Sitter Brochure Inside pages
Brochure Inside
Graphic Design Award Logo 2020
American Graphic Design USA Award

In 2020, Graphic Design USA, a trade publication for graphic design professionals, recognized IntreXDesign for the creation of the The Kritter Sitter Holiday Cards. As a recipient of the award, the logo was printed in their 200-page GDUSA Design Annual.

Graphic Design USA Magazine

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