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The Kritter Sitter Logo

The Kritter Sitter

Creating A Logo To Unify “The Kritter Sitter” Name And Services In Their Identity Challenge This Delaware based business, The…

HighEdWeb Association Logo

HighEdWeb Association

HighEdWeb Association Project Objective As colleges and universities became increasingly connected through web technologies and personnel, the need to come…

Historical Press Logo

Finger Lakes Historical Press

Finger Lakes Historical Press Project Objective Reprinting historical documents was the essence of this small business. When the need arose…

Well U Logo


Create A Logo To Launch The University Of Rochester's “Well•U” Health Program Challenge Introduce the new University of Rochester's employee…

Treehouse Reading and Arts Center Logo

Treehouse Reading & Arts Center

New Playful Logo Captures The Spirit Of The Treehouse Reading and Arts Center—Winning National Award Challenge Create an identity that…

Sofo Decorative Finishes Logo

Sofo Decorative Finishes

Sofo Decorative Finishes Sofo was the perfect name for this interior designer who creates fake interior wall textures. The name was derived from the french word "faux" (pronounced "fo" meaning fake). To capitalize on this idea the designer named her business "Sofo" as in so fake designs. The typeface is decorative and the scroll imagery captures her personal style. The stationery and postcard include decorative textures that complete her business identity.
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