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The Kritter Sitter Logo

The Kritter Sitter

The Kritter Sitter Project Objective This Delaware based business, The Kritter Sitter, wanted a new logo to communicate their unique…

HighEdWeb Association Logo

HighEdWeb Association

HighEdWeb Association Project Objective As colleges and universities became increasingly connected through web technologies and personnel, the need to come…

Historical Press Logo

Finger Lakes Historical Press

Finger Lakes Historical Press Project Objective Reprinting historical documents was the essence of this small business. When the need arose…

Well U Logo


Well•U Project Objective Introduce the new University of Rochester's employee wellness program. The program called, Well•U, was launched to support…

Treehouse Reading And Arts Center Logo

Treehouse Reading & Arts Center

The Treehouse Reading and Arts Center Project Objective Create an identity that captures imagination, creativity, learning and growing. For this…

Sofo Decorative Finishes Logo

Sofo Decorative Finishes

Sofo Decorative Finishes Sofo was the perfect name for this interior designer who creates fake interior wall textures. The name was derived from the french word "faux" (pronounced "fo" meaning fake). To capitalize on this idea the designer named her business "Sofo" as in so fake designs. The typeface is decorative and the scroll imagery captures her personal style. The stationery and postcard include decorative textures that complete her business identity.
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