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Sensible Marketing Blog

Likable Names Are Wins: For Brands And In Horse Racing

Every business, strives to build brand awareness. But equally important is establishing name recognition. When businesses competitively position themselves in…

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Kentucky Derby Poster, IntreXDesign

Creating The Kentucky Derby Graphic Illustration

The Kentucky Derby is a horse racing event held the first weekend in May in downtown Louisville, Kentucky. The two-day…

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Personal Brand Identity, 4 Characteristics Define Adult Identity

Four Traits To Support Your Personal Brand Identity

Remember when you were a child, and the perks of being "all-grown-up" meant you can do whatever you wanted? You…

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Sankaty Head Lighthouse In Cape Cod

Creating the artwork for Sankaty Head Lighthouse . . . I must admit, was not a landmark that was top-of-mind.…

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When the direction you count on changes a new direction becomes necessary

Setting Up An Online Art Shop

In 2023 I wrote a few articles about my efforts to open my own online art shop. Throughout that year,…

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