Case Study: Monroe County’s Websites Designed To Invite Viewers
Create a unified presence for two websites: the Monroe County Fair in Rochester, New York and their sister site the Expo Center. The Fair is a community event held annually every July, while the Expo Center, host year round events open to the public.
Creating a user friendly website that prominently featured a calendar of special events and community activities became the basis for the design. With a slew of photos and text written for each site, appealing to the public started with the special events currently underway. The inside pages would include more content and information to purchase tickets or participate as a vendor for upcoming events.
The site was fun and visually inviting. It served the public for a number of years until the venue was changed and moved to another location.