Case Study: CPA Payroll’s Website: A Marketing Necessity
As a new payroll business getting established was a necessity. Therefore creating a website to reference there business was a marketing tool that became a priority.
When a website needs to be designed there’s a lot of resources which need to be pulled together. There’s text, photos, testimonials, and sometimes the need by several people to approve the design and layout of the website. In this case, the photos were pulled from stock photography to make the process of launching the website quicker. The text was supplied by the client and the approvals were provided reasonably to launch this simple site.
A website is the most beneficial marketing tool this businesses needed up and running. As they promoted their business the website provided clients with a way to gather more information and review the CPA payroll services to better understand their competitive advantage.