Can I Change A Logo And Use It?
Here's some really good advice. You never (ever) want to cut, slice, chop, or sever your logo. It's the ultimate way to diminish your brand.
What Types of Marketing Offer Best Results
Throughout the year, networking events and conferences seem to offer an opportunity for businesses to talk about their products or services. At a recent marketing forum in Upstate New York, I was invited to sit on a panel discussion held by…
Wise Advice for 2015
With another year upon us, these inspiring quotes offer wisdom worth sharing. Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to…
Five Tips To Great Customer Service
The easiest way to increase business, is to treat customers as special patrons or very important people (VIPs). You know the feeling—the bartender who looks past you to acknowledge someone else, or the server who…
Freshen Up Content
Your message helps position your product or service effectively. But repeating the same text everywhere may sound redundant. The solution is to freshen up content across different marketing avenues, reword the text, and retain the same marketing message. Adding interest…
5 Tips to Effective Communication
When we communicate, it's important that our message is well stated and clearly thought out. In most cases, the purpose of our correspondence is to provide information, whether it's about a product or service, or to…
Do I Need To Copyright Or Trademark My Business Name Or Logo? What’s The Difference?
You've spend so much time working on your business. You've chosen a business name and quite possibly invested money into creating a logo that resonates with your audience. Now you're wondering . . . should I legally secure my business…
Are Your Digital Devices Rewiring Your Brain?
American innovation has revolutionized the way we think, interact, and explore our creativity. As human beings, it's our brains ability to draw reasonable conclusions and make logical decisions that separate us from other earthly creatures. With the gift of free…
Branding the Heart and Sole of a Business
On August 6, 2013, IntreXDesign & Associates presented a mini seminar entitled, "Branding The Heart and Soul 0f a Business" in Utica, New York. The presentation focused on corporate branding, why businesses rebrand, and offered tips for small businesses to…
Mickey's 10 Commandments
Who knows more about entertaining guests then The Walt Disney Company? There's a lot we can learn from these 10 commandments in building a brand and maintaing its success. A guideline created for theme park designers and their builders by…