Have you ever known your favorite product or service to undergo a change? That change might have come from your perception that something familiar is now different. It could have come from its taste, labeling, or messaging that might have…
Here's some really good advice. You never (ever) want to cut, slice, chop, or sever your logo. It's the ultimate way to diminish your brand.
Throughout the year, networking events and conferences seem to offer an opportunity for businesses to talk about their products or services. At a recent marketing forum in Upstate New York, I was invited to sit on a panel discussion held by…
With another year upon us, these inspiring quotes offer wisdom worth sharing. Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to…
The easiest way to increase business, is to treat customers as special patrons or very important people (VIPs). You know the feeling—the bartender who looks past you to acknowledge someone else, or the server who…
Your message helps position your product or service effectively. But repeating the same text everywhere may sound redundant. The solution is to freshen up content across different marketing avenues, reword the text, and retain the same marketing message. Adding interest…
When we communicate, it's important that our message is well stated and clearly thought out. In most cases, the purpose of our correspondence is to provide information, whether it's about a product or service, or to…
You've spend so much time working on your business. You've chosen a business name and quite possibly invested money into creating a logo that resonates with your audience. Now you're wondering . . . should I legally secure my business…
American innovation has revolutionized the way we think, interact, and explore our creativity. As human beings, it's our brains ability to draw reasonable conclusions and make logical decisions that separate us from other earthly creatures. With the gift of free…
On August 6, 2013, IntreXDesign & Associates presented a mini seminar entitled, "Branding The Heart and Soul 0f a Business" in Utica, New York. The presentation focused on corporate branding, why businesses rebrand, and offered tips for small businesses to…