Knowing how to maximize your investment using these five tips ensures you’re making informed, strategic choices when hiring a graphic designer or agency. This approach eliminates costly missteps and brings confidence that your branding and design investment will deliver value.
The term creative expression is commonly associated with artists, musicians, writers, and innovative thinkers. When these creative individuals share their talent—it becomes a lens through which others explore and celebrate the beauty of the world around them.
When was the last time you took a road trip? One where you roll down the windows, let your brain wander, and actually look out the window instead of refreshing your mobile's inbox?
The advertising for Mazda's new 2009 sedan mastered the art of building a campaign around emotional branding. Their effort to engage and connect with their audience, found a way to personalized their "Zoom-Zoom" campaign to resonate with their customers. It build loyality around the Mazda's driving experience.
The Old Red Mill in Jericho, Vermont, is a historical icon. Creating this graphic illustration capitalized on it's structure and the beautiful scenery that surrounds this mill.
Every business, strives to build brand awareness. But equally important is establishing name recognition. When businesses competitively position themselves in the marketplace, they often explore coming up with a unique name. A catchy name can have a long-lasting marketing effect…
The Kentucky Derby is a horse racing event held the first weekend in May in downtown Louisville, Kentucky. The two-day event brings lots of people and an extravaganza of fashion and hats for an unforgettable weekend. When an opportunity to…
Remember when you were a child, and the perks of being "all-grown-up" meant you can do whatever you wanted? You probably believed that all your childhood dreams would come true . . . if only. . . you were an…
The Nauset Lighthouse was constructed in 1877, and is listed on the National Register of Historic Places. As a popular tourist attraction, the lighthouse sits on the Cape Code National Seashore near Eastham, Massachusetts. As a recognizable icon, the Nauset…
Creating the artwork for Sankaty Head Lighthouse . . . I must admit, was not a landmark that was top-of-mind. But while contemplating the next image I would create, I recalled this majestic lighthouse when I visited the Cape Cod…