Sofo Decorative Finishes
As an artist who creates decorative wall imagery, creating an identity for her business had to be unique. Her request was to make her graphic personal, by including a piece of her artwork into the design.
Our Process and Creative Approach
Sofo was the perfect name for this interior designer who creates fake interior wall textures. The name was derived from the french word “faux” (pronounced “fo” meaning fake). To capitalize on this idea the designer named her business “Sofo” as in so fake designs.
The typeface is decorative and the scroll imagery captures her personal work style. The stationery and postcard include decorative textures that display her artistic style.
For this artist, she realized her business needed an identity. While she received most of her work through word-of-mouth from contractors and interior designers, no one knew her business name. Therefore, she realized taking that next step forward in her business to build her brand had to be memorable. By adding a piece of her artwork into the logo it made her business brand personal. The font and scroll graphic unified her personal style and represented her artistic side perfectly. It was exactly the identity she needed to establish who she was with the business she created.