Well•U

Project Objective
Introduce the new University of Rochester’s employee wellness program. The program called, Well•U, was launched to support the needs of the University community. The program focuses on healthy eating habits, stress-free management, personal health assessment, weight management, sessions to quit smoking, yoga, and biometric screenings.

Our Process and Creative Approach
The program’s first task was creating a graphic to height awareness within the college community. Starting with the word Well•U, a graphic was created using the word itself. By making the letter “e” active, the graphic took on human characteristic. This accentuated the message of the Well•U program, and delivered a health, and well-being lifestyle to the college community.

The Result
The logo was well received and used on T-shirts, pedometers, banners, and other collateral material.