Introduce the University of Rochester’s college community to the new library navigational website, called Voyager. Create a marketing campaign to launch the event.
Our Process and Creative Approach
A poster was the first item to be created to launch this promotional event. Capitalizing on the navigation theme, a graphic was created to draw more attention to the application of this new system. The background incorporated a map of the surrounding community.
The name and graphic were used on additional marketing items as part of this campaign. Baseball caps, chocolates, and banners disseminated across the college community.