Case Study: Creating A Campaign Event Introducing Voyager To Community
Introduce the University of Rochester’s college community to the new library navigational website, called Voyager. Create a marketing campaign to launch the event.
A poster was the first item to be created to launch this promotional event. Capitalizing on the navigation theme, a graphic was created to draw more attention to the application of this new system. The background incorporated a map of the surrounding community. The colors of olive green and a tan-yellow added to the theme of exploration.
The name and graphic were used on additional marketing items as part of this campaign. Baseball caps, chocolates, and banners disseminated across the college community to announce this event.