skip to Main Content

Case Study: Creating A Campaign Event Introducing Voyager To Community

Challenge
Introduce the University of Rochester’s college community to the new library navigational website, called Voyager. Create a marketing campaign to launch the event.

Solution
A poster was the first item to be created to launch this promotional event. Capitalizing on the navigation theme, a graphic was created to draw more attention to the application of this new system. The background incorporated a map of the surrounding community. The colors of olive green and a tan-yellow added to the theme of exploration.

Results
The name and graphic were used on additional marketing items as part of this campaign. Baseball caps, chocolates, and banners disseminated across the college community to announce this event.

Voyager Poster, baseball cap for event
Voyager Poster, Baseball cap and Candy For event
Voyager poster
Voyager Poster
More College Case Studies
Back To Top