Case Study: Playful Logo Captures Spirit Of The Treehouse Reading and Arts Center—Winning National Award
Create an identity that captures imagination, creativity, learning and growth.
A treehouse alone is fun, playful, and symbolic of a child’s favorite playing space.
Capturing the spirit of this symbol required adding enough detail to communicate a treehouse, while keeping the logo simple and definable.
For brand colors, this was an easy pick of green and brown to symbolize nature and growth—like childhood learning and advancements. The rolling hills with it’s mix of shaded green pastures adds a whimsical feel to the brand’s identity. The playful tire swing keeps the graphic cheerful and fun.
With an identity that is unique and recognizable, their promotional material will only increase their educational services within the community. This is where creating an identity, can reap the benefits associated with owning an exclusive identity that stands out.